Consulting Services

Naomi Lantzman | Digital Marketing Consultant

Helping Businesses and Organizations Develop Results-Driven Digital Marketing Strategies

If you are sick and tired of being on the outside looking in and are wishing you had more leads, more sales or more donations, better conversions and a brand image that resonates with your audience, you have come to the right place! Just because you have a website doesn’t mean it’s getting seen and being used the way you had in mind when you first built it. Most businesses and organizations find that they hit a roadblock after they build their website because they struggle to drive traffic to it. And, it’s not just driving large amounts of people to you’re website. It’s more than that. It’s driving people who are highly interested in becoming supporters to your website and reenergizing past visitors so that they maintain their interest and continually return. Want personal support to ensure that you are positioning and marketing your organization to its fullest capability? Let’s discuss your biggest challenges and how we can help you grow your business online.

From web development and automation to search engine optimization and market research, you can count on the best advice.

Consulting Services

Entry-Level Strategy Consulting

Summary
During weekly strategy sessions, I will work with you to set up a marketing strategy and growth plan. We’ll take a look at your current marketing, technology, and brand in order to determine where the gaps are and how you can improve your online presence. We will discuss and determine the best marketing and retargeting strategies for your target audiences, how you can streamline your processes, and how you can improve your content and message in order to better reach and engage potential customers. I’ll provide technical recommendations and guidance, along with weekly assignments.
Who It’s For
Businesses and non-profits who are looking to develop and/or refine their marketing strategy.

What We’ll Accomplish
You’ll receive weekly 30-minute (recorded) calls with strategy support for moving your team from one marketing objective to the next. You’ll be able to see results from improving your digital marketing experience and streamlining your systems. Support is available via email or messenger in between calls, should any urgent matters or questions come up.

Communications and Messaging Refinement

Summary
Get clear on your message. Find your target audience, finally be seen, improve your social reach and increase awareness so that you can expand your customer base and make a bigger impact. Learn how you can leverage the power of SEO, PPC and Facebook Advertising so that you can attract potential customers and cultivate a loyal audience. Get crystal-clear on the type of content that your audience responds to so that you can stop wasting time on creating content that gets ignored and start creating content that catches attention and speaks directly to your customers. Plus, receive personalized consulting and support for creating conversion-based funnels and streamlining your systems so that you’re no longer spinning your wheels.

Who It’s For
Businesses and non-profit organizations looking to grow their audience, reach more followers, increase engagement, and establish their brand.

What We’ll Accomplish
In our consulting sessions, we’ll evaluate your communications and messaging in order to determine where there are drop-offs and how you can better connect with your audience. In doing so, we will research your target audience and gain clarity on their behaviors, preferences and reactions. You’ll receive practical techniques to engage and re-engage your website visitors through systems, segmentation and relevant content.

Building Website Traffic and Brand Awareness

Summary
Let’s get technical and look at how your drawing traffic and attention to your brand. Want to be seen, heard and remembered? It’s all here. We take a detailed look at your web design and development, graphic design, social media, email marketing, copywriting, SEO, PPC/SEM, and public relations. Then, we provide the strategies and solutions that enable your message to reach the right audience at the right time.

Who It’s For
Businesses and non-profit organizations looking to set themselves apart and increase visibility for their products, services and/or programs.

What We’ll Accomplish
I’ll provide you with practical recommendations to drive more traffic and create more conversions, along with professional recommendations on how you can improve your branding. You’ll receive personalized guidance and support for analyzing user-reaction data from split-testing so you can pinpoint exactly what your potential customers are responding to!

Non-Profit Fundraising Consulting

Summary
We’re going to put it right out there, and we think you’ll agree – just because you have a website doesn’t mean it’s getting seen and being used the way you had in mind when you first built it. Most organizations find that they hit a roadblock after they build their website because they struggle to drive traffic to it. And, it’s not just driving large amounts of people to you’re website. It’s more than that. It’s driving people who are highly interested in becoming supporters to your website and re-energizing past visitors so that they maintain their interest and continually return to become more and more involved.

Who It’s For
Non-profit organizations looking for personal support to ensure that they are positioning and marketing their organization to its fullest capability.

What We’ll Accomplish
Through weekly video calls with screen-sharing and recording enabled, we work with you and your team to develop a growth plan to target specific audiences, on-board new subscribers, retarget, and streamline your systems to move your donors from one objective to the next.

Testimonials

Naomi is a pleasure to work with. She’s timely and helpful in everything she does from web updates to digital strategies. I don’t know what I’d do without Naomi’s collaborative work style, she’s just as great to bounce ideas off of as well as executing tasks and simply get things done!
Liat Stilman

I was genuinely surprised at how passionate Naomi was about my project. It really felt like I had a partner more than merely someone servicing their client.
Ariel Nishli

Whether it was heading up a major website design, troubleshooting database integration, or coordinating a team project, she always came through on deadline and on budget. So when my current company was looking for a professional to take a lead on website design and e-newsletter communication, Naomi was our immediate go-to person.
Ellen Goldberg

Naomi is a dedicated individual with an amazing ability to multi-task and overcome difficult obstacles to produce excellent work.
Lori Shuster

What we most appreciate is the connection and empathy Naomi has shown for our cause. It was nice to see how well structured a strategy and plan can be.
Darwin Cox

Send a Message

To arrange a consultation or training, send me a message.