Good copy is paramount to being taken seriously as a business or a brand. In the same way a customer service rep is the front line of an organization, so too is good copywriting. If a customer or potential client finds your website, and the copy is subpar, they’re not going to hire you, and they might not even take you seriously.…
When it comes to the world of modern business, the rise of digital marketing can’t be understated. In 2017, your company must have a professional website or you risk being left in your competitor’s dust. What’s more, your website should be designed in a way that works for you and makes it worth the investment.…
A Handy Guide To Making Your Website Work For You
It’s 2017 and that means if you’re a business owner or leader of an organization, you’re probably well aware of the vital role your company’s website design plays in your overall success.…
What Kind of Impression Does Your Logo Make?
The world of design is ever-changing; with trends and standards constantly evolving, what’s in right now is likely to be a thing of the past in as little as a few weeks. Keeping up with everything can be daunting and more than a full-time job.…
When you’re a business owner, how your budget is spent is always at the forefront of your mind. And should you lose focus, there are frequent meetings to discuss financials, profits, necessities, upgrades and the like.
Arguably the most important budget any business owner needs to focus on is the marketing budget.…
Do Consumers Enjoy Doing Business With You?
In any business, the saying the customer is always right is paramount. If the purpose of your company is to sell a product or service, then your ultimate goal is to please your customers by not only delivering the goods, but also making sure they’re satisfied.…
It’s a new year and that means a chance for a fresh start. While some of us are busy making personal resolutions, others are diligently planning for the business year ahead. This means pulling together our 2017 marketing plan and hopefully giving serious thought to a new website.…
The art of persuasion, or the ability to convince another person to adopt the idea, attitude, or action you are recommending, is an important and often overlooked element of almost any job, especially when it comes to convincing a business owner that it’s time for a website redesign.…
With over 3.5 billion online users, having a website is an absolute must for any business or group looking to stay competitive and gain new customers. In order to build trust and brand awareness, your clients need to be able to find you online.…
But You’ll Have to Meet Them on Their Own Turf
If you were to ask a panel of marketers how they reached people in their early teens through their mid-20’s two years ago, most of them would say they weren’t their highest priority.…
Naomi Lantzman