Good copy is paramount to being taken seriously as a business or a brand. In the same way a customer service rep is the front line of an organization, so too is good copywriting. If a customer or potential client finds your website, and the copy is subpar, they’re not going to hire you, and they might not even take you seriously.…
Learn to leverage qualitative and quantitative data to build a stronger user experience, interface design, and navigational structure.
If you’re a business owner, then chances are you already know how important it is for your company to have a website. From planning, to design and upkeep, a website is a huge undertaking that requires countless hours and regular maintenance.…
When it comes to the world of modern business, the rise of digital marketing can’t be understated. In 2017, your company must have a professional website or you risk being left in your competitor’s dust. What’s more, your website should be designed in a way that works for you and makes it worth the investment.…
Imagine you’re in charge of a nonprofit organization and your number one goal is growing membership. How would you go about achieving this goal? Would you focus on reaching a broad audience or stay local?
Unless you’re also a marketing expert, growing membership for any organization can be a challenging task.…
When you’re a business owner, how your budget is spent is always at the forefront of your mind. And should you lose focus, there are frequent meetings to discuss financials, profits, necessities, upgrades and the like.
Arguably the most important budget any business owner needs to focus on is the marketing budget.…
Naomi Lantzman